For many of them, listening to the banter, the opinion, and the meanders of the conversation during those episodes is really what's integral to their listening enjoyment. Hey, it's the price of being in the club. Listeners who aren't at all put off by the length of time they have to commit to listening to the show. Many of those shows are loved by many diehard listeners. Or perhaps Reader's Digest if you, like me, are old enough to remember Reader's Digest.Ĭonsider for a moment the two- to three-hour episodes, some of the more popular podcasts put out every week. There's also a growing need to distill long-form content down to just the main points. Helping people make sense of an avalanche of news with short-form episodes isn't the only business case for podcasters. We call it "value for value", and there are many ways you can help! ℹ️ Just The Facts Join the multitudes of other serious podcasters who support Podcast Pontifications with their time, treasure, or talent. With Spooler, publishers don't have to wait for a 24-hour window to expire or force their listeners to consume fresh news around breakfast time, but they couldn't get to it until dinner, and things have undoubtedly changed.
Google podcast biting the bullet software#
And if you couple that with last week's announcement of Spooler- podcasting software that lets publishers edit and republish a single podcast episode multiple times a day, so it's always current. You may have read the recent New York Times piece on the growth and expansion of Axios, a news publishing service that has taken the art of bite-sized content and turned it into a science by developing software that churns out their signature bullet point style of communication for more than just the news. Still, daily, his episodes stretch into the 20-minute mark it's longer, fitting nicely into the "drive home" slot for consumers of the day's freshest tech news. Assuming they're eating breakfast in North America.īrian McCullough does something similar for listeners of his podcast, Techmeme Ride Home. So services like Podnews exists, where James Cridland wades through a hundred and more articles, press releases, newsletters, emails, and other forms of inbound information every single day to create three- to five-minute-long daily podcast episodes-and a daily newsletter-to give his readers and listeners the chance to enjoy the latest podcasting news as they enjoy their breakfast. Yet they still want to know what's going on inside of any given topic they've chosen.Īnd for those who've already developed the habit and appreciate the "found time" nature of podcasting, podcasting is where they often turn for a curated view of the important bits of their treasured topic. But most of your listeners already have full-time gigs. Unless your full-time gig is keeping up with everything about one thing. Whether it's Russia's ongoing invasion of Ukraine or all the news from the world of podcasting, it's difficult to keep up with everything about any one thing. It's hard for anyone to keep up with all of the news about any given topic. But going deep isn't the only way to fight the "more" problem.Īnother way is to curate and distill. "More" isn't a good solution to that, and hence my recent chattering of the need for depth instead of breadth. Today's podcast listeners are flooded with content, spoiled for choice, as many say. Today, I want to talk about another way to counter breadth. On recent episodes, I've talked about depth as a way to counter breadth. And while there's still obviously a place in podcasting to "go long," there's an ever-increasing need to go shorter and just get to the point. Since then, the podcasting landscape has shifted. And that worked pretty well for me and the myriad authors I helped. I had been podcasting for less than a year when I decided to blend audiobooks and podcasting together.
I'm a fan of doing not-normal things with podcasting.
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